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Slang and abbreviations

Swag meaning: style and confidence in slang

Swag means style and confidence. But come back from a conference with bags of swag, and you're talking about something else entirely.

People use swag to praise someone who has their own style and acts relaxed, often half-jokingly. The word is uncountable, so it has no article: he's got swag.

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have (got) swag; so much / real swag; with swag

  • Your grandad has more swag than all of us, look at that hat!
  • New trainers, new haircut, you've definitely got some swag today.
  • She walked onto the stage with so much swag that the crowd went wild.

What changed

First versionDear Hiring Manager, I bring energy and swag to every project I work on.

RevisionDear Hiring Manager, I bring energy and confidence to every project I work on.

A cover letter is read by an employer you don't know, while swag is slang from conversations with friends. Next to energy, you need a professional word with the same meaning: confidence.

Cambridge Dictionary

At conferences and trade shows, swag means something quite different, free branded giveaways: We came back from the conference with bags of swag. So conference swag means pens and T-shirts, not the attendees' style. In IELTS Speaking, instead of the slang swag, say he has great style or she's very confident; slang doesn't belong in an essay.

Your turn

He never shows off, he just looks relaxed and stylish in anything he wears. He's got real ___.

(swag / flex)

Show the answer

swag — He doesn't show off, he just looks relaxed and stylish: that's swag. A flex is showy bragging, look what I've got, and the sentence says directly that he doesn't do that.

Describe someone you know or a famous person who, in your opinion, has swag. Mention one detail of their appearance and one aspect of their behaviour.

My neighbour has real swag: he wears bright silk shirts and chats to everyone like an old friend.

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