Roll out means to launch a new product, service or system and make it available to people. Often it happens in stages: three offices first, then everyone. The noun is a rollout. In the kitchen it is literal: roll out the pastry, flatten it with a rolling pin.
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roll out a service / product / system; roll it out; a rollout
- The library will roll out evening delivery next month.
- The company rolled the new system out to three offices first.
- Roll out the pastry until it is thin enough to line the tin.
What changed
First versionThe service is ready, and we will roll out it next week.
RevisionThe service is ready, and we will roll it out next week.
With an ordinary verb the object follows it: launch it. So roll out it seems logical. But in a phrasal verb a short pronoun goes between the two parts: roll it out. A noun can go in either place: roll out the app, roll the app out.
Launch is usually one moment of release: launch a product. Roll out is more about something spreading to users or regions over time: The update is rolling out to all users this week. Phase in says directly that something is introduced in stages.
Your turn
Choose the correct pronoun position: The new service is ready; we can ___.
Show the answer
roll it out — It is a short pronoun, so it goes between roll and out: roll it out. Roll out it sounds wrong to a native speaker.
Describe how a company or city is launching a new service and who gets it first.
The transport operator will roll out the new ticket machines at the busiest stations first.
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