Keep in mind means to remember something and take it into account. People use it to point out a detail that should not be missed: keep in mind that the office closes at six. It is neutral and suits both an email to a colleague and a conversation; in British English, bear in mind is also common with the same meaning.
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keep in mind that + clause; keep + noun/it + in mind; bear in mind that + clause
- Keep in mind that most shops in the village close early on Sundays.
- Thanks for the feedback; I'll keep it in mind when I write the next report.
- When you choose a university, keep the cost of living in mind as well.
What changed
First versionPlease have in mind that the museum closes at five on Fridays.
RevisionPlease keep in mind that the museum closes at five on Fridays.
Have in mind looks like a natural choice here, but a warning about an important detail is built with keep: keep in mind that the museum closes at five.
Have in mind also exists, but it means to be thinking of a particular person, thing or plan: Do you have a restaurant in mind? A short pronoun goes in the middle: keep it in mind, while a that-clause comes after mind: keep in mind that prices may change.
Your turn
Our flight leaves early, so ___ in mind that check-in closes at 6 a.m.
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keep — The sentence warns about an important detail, which calls for keep in mind that. Have in mind means to be thinking of a particular choice and is not used in warnings like this.
Give advice to a friend who is travelling to an unfamiliar city. Name the city and one practical detail, starting the sentence with Keep in mind that.
Keep in mind that many streets in Lisbon are steep, so pack comfortable shoes.
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